Bringing TikTok to life in-store and beyond with Sephora’s first Out-of-Phone beauty experience.
Sephora Canada embraced TikTok as the creative heartbeat of its Clean Beauty campaign, transforming both in-store and digital experiences into a seamless, month-long celebration. I played a key role in shaping the campaign’s creative direction and strategy, ensuring that TikTok’s dynamic storytelling was at the forefront. This groundbreaking activation introduced North America’s first-ever TikTok Out of Phone Popup Billboard, a bold, larger-than-life execution that made creator-led content feel infinite and immersive. By curating and amplifying content from Canada’s most influential and diverse beauty creators, the campaign blurred the lines between digital and physical retail, reinforcing Sephora’s leadership in beauty innovation.