Coachtopia x TikTok: Where Sustainability Meets Self-Expression in a New Era of Fashion Storytelling.
For the launch of Coachtopia, Coach’s new sustainability-driven brand, I worked closely with the team to develop a creative strategy that positioned sustainability not just as a value, but as a form of self-expression on TikTok. Through deep analysis of the platform’s fashion community and its evolving conversations around circular fashion, I helped shape a strategy rooted in education, advocacy, and creativity—ensuring Coachtopia’s messaging felt authentic, engaging, and culturally relevant. By identifying key content formats and storytelling techniques that resonated with TikTok’s fashion and sustainability niches, we crafted an approach that empowered creators to showcase Coachtopia’s ethos in ways that were both visually compelling and deeply personal. The result was a launch that didn’t just introduce a new brand—it sparked a conversation about the future of fashion through the voices of the TikTok community.